Field Enablement Principal

Join Snowflake as a Field Enablement Principal, where you will serve as the Chief Activation Officer for our Account Executive and Customer Experience organizations. You will diagnose capability gaps, translate complex technical knowledge into compelling learning experiences, and design programs that enhance the field's capabilities. This role requires a deep understanding of technical product knowledge and sales craft, as well as exceptional communication and presentation skills.

• Act as a strategic enablement business partner for Sales, Services Delivery, and Sales Engineering leadership, diagnosing skill gaps and prescribing targeted interventions.
• Own programs end-to-end, spanning ideation, content creation, delivery, measurement, and iteration, including program management and stakeholder communications.
• Design activation experiences by choosing the right modality, measuring behavior change, and building technical content directly, including product demos and architecture walkthroughs.
• Experience working in fast-changing environments requiring strategic thinking, resourcefulness, agility, and results-oriented decision-making
• Bachelor's degree required
• 10+ years of related experience with a focus on enterprise software, field enablement, technical product marketing, solution engineering, or a combination
• Snowflake experience strongly preferred; SnowPro Core or SnowPro Advanced certification is a plus
• Strong consultative skills to conduct discovery with field leaders, diagnose root causes, create targeted solutions, and facilitate workshops that drive action
• Deep technical expertise: hands-on proficiency in SQL, Python, and data platforms (OLAP/OLTP, data engineering, data science workflows)
• Fluency in selling and process methodologies (value selling, MEDDPIC, etc.) and the ability to design training that changes how reps sell, not just what they know
• Skilled in learning design and measurement (e.g., Kirkpatrick framework), enablement tooling (LMS, CMS, Gong, Salesforce), gamification, and multi-stakeholder program management
• Understanding of complex sales cycles, you can walk in the shoes of an AE navigating a multi-stakeholder deal, an SE building a proof of concept, and Services Delivery working through implementation
• Ability to build technical content from scratch: demo environments, hands-on labs, architecture diagrams, competitive battle cards, etc
• Exceptional communication and presentation skills; ability to influence without authority across Product, Marketing, Sales, and Engineering