GTM Engineer (ABM, Advertising and Growth Marketing)

Join our team as a GTM Systems Engineer, where you'll revolutionize our ABM, Paid Media/Advertising, and growth marketing motions. This critical role will leverage AI, CDP, and automation platforms to build the scalable technical backbone for real-time audience activation, paid media operations, and personalized campaign delivery. You'll partner closely with Marketing and Data teams to translate strategic vision into high-performing, measurable systems, and streamline and optimize digital marketing processes.

• Collaborer étroitement avec les équipes Marketing et Data pour traduire la vision stratégique en systèmes performants et mesurables.
• Optimiser les processus de marketing numérique, d'ABM et de marketing de croissance, y compris la création de campagnes publicitaires et la segmentation d'audience.
• Architecturer, construire et déployer des prototypes d'IA et des workflows automatisés évolutifs pour éliminer les frictions et améliorer l'efficacité.
• Experience evaluating and adopting emerging AI tools (e.g., new LLM capabilities, AI-native marketing platforms)
• A proven track record of applying AI or advanced automation to solve complex business problems, with practical experience with AI concepts (LLMs, RAG, prompt engineering)
• A "builder" and "practical innovator" mindset: who turns problems into scalable solutions
• Hands-on, expert-level experience with advertising solutions including LinkedIn, Google, Meta, Reddit, Influ2, Demandbase and industry-leading DSP’s
• Expert-level, hands-on experience with Workato (required) — building and maintaining recipes, API connectors, and error handling for marketing automation workflows. Experience with Clay or similar enrichment tools is a plus
• Highly analytical and process-driven, focused on efficiency and scalability
• Experience building and managing CDP-driven audience pipelines, including audience syncs, match rate optimization and suppression workflows
• Exceptional communication and executive presence, with the ability to clearly articulate complex technical strategies to both technical and non-technical stakeholders
• Proficiency in SQL, or BI visualization tools (e.g., Tableau, Looker, Power BI) is a definite advantage
• Strong proficiency in Python or JavaScript/TypeScript for building automation scripts and handling API requests
• Familiarity with agent frameworks (e.g., LangChain, CrewAI, or similar) for building multi-step AI workflows is a plus
• 4+ years of demonstrated experience in Marketing Operations or Revenue Operations within a high-growth SaaS environment