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Senior Customer Marketing Manager (Strategic Customers)
Snowflake · Menlo Park, CA, United States
About The Role
Join Snowflake, a leading cloud data platform, as a Senior Customer Marketing Manager. In this role, you will own and scale Snowflake's premier co-marketing program, focusing on strategic, iconic customers. You will be responsible for creating impactful customer stories, building long-term relationships, and supporting sales efforts. This position requires a customer-obsessed mindset, strong project management skills, and experience in B2B SaaS or enterprise technology marketing.
- Own and scale Snowflake's premier co-marketing program, focusing on flagship films, keynote appearances, and integrated campaigns.
- Build trusted, long-term relationships with Snowflake's top customers, identifying and curating compelling customer stories.
- Lead customer pitches for program participation, developing full co-marketing campaign concepts that resonate at Tier 1 media scale.
- You thrive at the intersection of executive relationship management, campaign strategy, and creative ambition. You know how to find the right story, earn the trust of a Fortune 500 CDO, navigate complex brand and legal approvals, and orchestrate a cross-functional team from concept through launch
- You are equally comfortable in a room with a customer's Head of Communications and in a working session with a creative agency, and you operate with a bias toward bold storytelling, a high tolerance for ambiguity, and a deep commitment to making the customer the hero
- Deep experience managing complex, multi-stakeholder co-marketing or integrated campaigns from brief through launch
- A customer-obsessed mindset with an instinct for the stories that move markets - and the patience and persistence to bring those stories to life
- Experience managing agency relationships and translating creative feedback effectively
- Strong judgment about narrative - you know when a story is truly ready to go big, and you know how to get it there
- Outstanding written and verbal communication skills; comfortable presenting to executives both internally and externally
- Highly organized, self-directed, and effective operating in ambiguous, fast-moving environments
- Proven ability to build trusted relationships with senior executives, including communications leads, and CDOs, at enterprise-scale organizations
- Strong understanding of the customer lifecycle and the role customer marketing and advocacy play across acquisition, expansion, and retention
- Exceptional project management skills and the ability to orchestrate cross-functional teams across creative, web, social, PR, and executive communications simultaneously
- 8+ years of experience in customer marketing, co-marketing, executive programs, or integrated campaign management in B2B SaaS or enterprise technology
- Experience running white-glove, high-touch customer programs at Tier 1 enterprise accounts, especially those involving complex brand approval processes
- A track record of producing premium content formats: customer films, marquee event speaker programs, and integrated paid campaigns with recognizable brand logos
- Ability to influence senior stakeholders with confidence and credibility
- Familiarity with corporate communications dynamics and the sensitivities of co-marketing with publicly traded or privacy-conscious enterprise brands
- Experience with Google Suite, Salesforce, Tableau, and Wrike
- Bachelor's degree in Marketing, Communications, Business, or a related field
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