Senior Developer Growth Marketing Manager

Join our team as a Senior Developer Growth Marketing Manager. In this role, you will be responsible for driving practitioner adoption of new capabilities and bringing new practitioners into our platform. You will develop a deep understanding of your target audience, assemble campaign assets, execute the campaign strategy, measure campaign impact, and share adoption insights with account teams. This is a unique opportunity to own the full arc of the marketing campaign, from audience selection to execution and measurement.

• Concevoir et exécuter des campagnes pour stimuler l'adoption des cas d'utilisation par les praticiens, de la sélection de l'audience à l'exécution et à la mesure.
• Développer une connaissance approfondie des segments de praticiens cibles, de leurs préoccupations et de leurs motivations.
• Assembler des actifs de campagne provenant de l'ensemble de l'organisation et les séquencer dans un parcours qui amène les praticiens de la curiosité à l'engagement.
• You're technically fluent — you can follow an API tutorial, read a SQL query, and understand why a data engineer cares about a particular workflow, even if you're not writing production code yourself
• You think in funnels, cohorts, and adoption curves. You care about whether people found value, not just whether they clicked. Comfort with SQL or BI tools is a real plus
• You start with the audience, not the channel. "Who is this for and what do they care about?" comes before "let's do a webinar"
• You use AI tools in your own work and you understand how AI is changing what developers do — because that's what you'll be helping them discover
• You've shipped multi-channel campaigns end-to-end — strategy through execution, not just decks
• You get things done through people you don't manage. You'll partner with PMM, EPD, DevRel, Community, and Integrated Marketing daily
• 5+ years in developer marketing, growth marketing, technical product marketing, or developer relations — ideally somewhere you marketed to data practitioners or developer tool users
• You've marketed to data engineers, analytics engineers, or ML engineers specifically
• You've been in DevRel or a growth PM role and want to be closer to measurable practitioner impact
• You've connected marketing efforts to real adoption outcomes — not just form fills or pipeline attribution
• You know the data and AI ecosystem: dbt, Airflow, Spark, Jupyter, notebooks, or similar
• You've been the person who had to prove a campaign changed user behavior, not just generated activity