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Senior Manager, Field Marketing Acquisition
Snowflake · New York, United States
About The Role
Join Snowflake Inc., a leading cloud-based data platform, as a Senior Manager of Field Marketing - Acquisition. In this role, you will lead the Acquisition Field Marketing Team, driving pipeline growth and customer acquisition. You will design and execute integrated field marketing programs, oversee high-impact field experiences, and optimize campaign strategy based on KPIs. You will also partner closely with Sales leadership and build strong relationships with cross-functional teams. This position requires a hybrid work schedule and offers comprehensive benefits.
- Own and evolve the strategic marketing vision for the acquisition sales motion, accelerating adoption of Snowflake’s AI Data Cloud.
- Design and lead integrated field programs: combining ABM, SDR alignment, partner co-marketing, and executive engagement to drive demand.
- Oversee high-impact field experiences (regional events, executive dinners, roadshows, sponsorships, experiential programs) as part of a broader acquisition strategy.
- This position requires a hybrid work schedule requiring 3 days per week in office
- Comfortable operating in a fast-paced, growth-oriented environment
- Data-driven mindset with experience measuring pipeline, ROI, and impact
- Proficiency with office productivity applications (e.g. Microsoft Office, Google Apps)
- 4+ years of people management experience, including managing 5+ direct reports
- Knowledge of using marketing tools like Marketo, Salesforce, wordpress
- Strong executive presence and ability to influence Sales leaders
- Demonstrates creative spark as expressed in ideas for messaging, creative design, etc
- Bachelor’s degree in marketing, business, or related field (MBA preferred)
- 8+ years of B2B field marketing experience, with deep expertise supporting acquisition and net-new logo motions
- Proven success driving pipeline creation and revenue impact in close partnership with commercial and enterprise sales teams
- Must be legally authorized to work in the United States without restriction
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