Senior Manager of Marketing Operations (HubSpot Expert)

Join Altruist, a fast-growing company in the fintech industry, as a Senior Manager of Marketing Operations. In this role, you will develop and implement comprehensive marketing automation strategies, oversee the setup and management of marketing automation platforms, collaborate with cross-functional teams, analyze and optimize marketing workflows, and manage the integration of marketing automation platforms with CRM systems. You will also develop and maintain documentation for marketing automation processes, monitor key performance metrics, stay current with industry best practices, and train and support marketing and sales teams. - Develop and implement comprehensive marketing automation strategies to support Altruist’s growth objectives. - Oversee the setup, configuration, and management of marketing automation platforms such as Chilipiper, HubSpot, WordPress, , Appcues, Amplitude, Tableau, and similar tools. - Analyze and optimize marketing automation workflows to improve lead generation, lead nurturing, and conversion rates throughout the marketing and sales funnels. - Education - Ideally looking for a B.A. / B.S. degree in relevant fields such as Marketing, Business Administration, Communications, Advertising, etc - Assurance - Your confidence is brilliant, yet ego-less. You possess a strong knowledge base, the ability to discover the unknown, and are open to differing perspectives - Ownership - The pride you put into every aspect of your work is unparalleled and undeniable - Experience - 5+ years of experience in marketing automation, operations, or related roles, preferably at a B2B financial services, fintech, or SaaS organization - Creative problem solving - Identifying the problem is simply not enough. You’re instinctually creative with your approach in finding solutions to roadblocks - Proficiency in CRM systems such as Salesforce, including experience with data management and integration between CRM and marketing automation platforms - Technical aptitude - You’re technologically savvy and can easily get up to speed on modern tech stacks (Salesforce, HubSpot, Marketo, Pardot, or similar tools; certification in relevant platforms is a plus) - Excellent project management skills with the ability to manage multiple projects simultaneously and meet tight deadlines - Strong analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations for optimization - Resilience - We’re inspired by your unwavering determination to achieve success, no matter the adversity you face along the way - Superb communication - Intentional dialogue is a superpower. You listen as well as you share your perspective with others - Solid understanding of B2B marketing principles and strategies; fintech or financial services experience is a plus