Senior Manager of Marketing Operations (HubSpot Expert)

Join Altruist, a fast-growing company in the fintech industry, as a Senior Manager of Marketing Operations. In this role, you will develop and implement comprehensive marketing automation strategies, oversee the setup and management of marketing automation platforms, collaborate with cross-functional teams, analyze and optimize marketing workflows, and manage the integration of marketing automation platforms with CRM systems. You will also develop and maintain documentation for marketing automation processes, monitor and report on key performance metrics, stay current with industry best practices, and train and support marketing and sales teams.

• Develop and implement comprehensive marketing automation strategies to support Altruist’s growth objectives, overseeing the setup, configuration, and management of marketing automation platforms.
• Collaborate with cross-functional teams to create and execute automated marketing campaigns that target key segments and personas, analyzing and optimizing workflows to improve lead generation and conversion rates.
• Monitor and report on key performance metrics related to marketing automation initiatives, providing insights and recommendations for continuous improvement.
• Superb communication - Intentional dialogue is a superpower. You listen as well as you share your perspective with others
• Experience - 5+ years of experience in marketing automation, operations, or related roles, preferably at a B2B financial services, fintech, or SaaS organization
• Technical aptitude - You’re technologically savvy and can easily get up to speed on modern tech stacks (Salesforce, HubSpot, Marketo, Pardot, or similar tools; certification in relevant platforms is a plus)
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations for optimization
• Creative problem solving - Identifying the problem is simply not enough. You’re instinctually creative with your approach in finding solutions to roadblocks
• Ownership - The pride you put into every aspect of your work is unparalleled and undeniable
• Education - Ideally looking for a B.A. / B.S. degree in relevant fields such as Marketing, Business Administration, Communications, Advertising, etc
• Solid understanding of B2B marketing principles and strategies; fintech or financial services experience is a plus
• Assurance - Your confidence is brilliant, yet ego-less. You possess a strong knowledge base, the ability to discover the unknown, and are open to differing perspectives
• Resilience - We’re inspired by your unwavering determination to achieve success, no matter the adversity you face along the way
• Proficiency in CRM systems such as Salesforce, including experience with data management and integration between CRM and marketing automation platforms
• Excellent project management skills with the ability to manage multiple projects simultaneously and meet tight deadlines