Senior Product Manager (Hazel AI)

Join Altruist, a fast-growing company in the wealth management industry. As a Senior Product Manager (Growth) for Hazel AI, you will own the entire product-led growth (PLG) engine, from user discovery to monetization. You will define the growth strategy, set key metrics, run experiments, and drive user engagement and retention. This is a unique opportunity to build the growth function from the ground up within a category-defining AI product.

• Own the PLG engine end to end, including user discovery, sign-up, onboarding, activation, retention, sharing, monetization, and expansion.
• Set the growth strategy, define the metrics that matter, run a high-velocity experiment program, and ship the loops that turn a curious advisor into a power user.
• Drive monetization by partnering with the broader product and finance teams on pricing, packaging, paywalls, and upgrade paths.
• We're looking for exceptional talent to help us achieve our mission of making financial advice better, more affordable, and accessible to all. If you're passionate about challenging the status quo and want to do the most important work of your life, we'd love to meet you!
• 5+ years in product, with at least 3 years owning growth at a consumer or PLG product company that has scaled meaningfully. You've shipped experiments that moved real metrics and you can speak to them with specifics
• Excellent product taste and craft. You care about the details of the experience. You understand that growth and quality are not in tension when done right
• A rigorous mind. You can take a vague business goal, decompose it into a tree of sub-problems, identify the highest-leverage node, and design a test that moves things forward
• A bias to execution and velocity. You'd rather ship a directionally correct experiment this week than a perfect one next quarter. You know that the learning rate is the moat
• Strong written and verbal communication. You can rally a cross-functional team behind a strategy and a number
• Fluency with data. You can vibe code, write your own SQL, navigate PostHog without help, and build the analysis you need rather than waiting on someone else. You also have the judgment to know when the data is thin and intuition needs to lead
• Experience growing a B2C or prosumer product from the early stages through significant scale
• Experience building or scaling a customer community as a growth and retention surface
• Experience with PLG motions inside regulated or otherwise "hard" industries (fintech, health, legal)
• Background in working closely with AI-native products and shaping how users learn to get value from AI in-product
• Founder, founding PM, or first-growth-hire experience