Head of Customer Relationship Management

Join Vivobarefoot as the Head of Customer Relationship Management (CRM) and lead the charge in building meaningful relationships with customers. In this strategic leadership role, you will shape how we engage customers at every stage, driving retention, loyalty, and long-term value. You will lead the CRM team, develop our lifecycle, loyalty, and engagement strategy, and use customer insight, data, and experimentation to drive measurable growth. You will work closely with various teams to ensure CRM activity is customer-centric, commercially effective, and aligned with our wider mission.

• Lead the CRM team in developing and executing lifecycle, loyalty, and engagement strategies to drive measurable growth in customer retention and lifetime value.
• Collaborate with cross-functional teams to ensure CRM activities are customer-centric, commercially effective, and aligned with the company's mission.
• Oversee the performance and evolution of Vivobarefoot’s CRM programs, including revenue targets, forecasting, and performance reporting.
• Deep understanding of loyalty, referral programmes and customer segmentation
• Familiar with modern CRM platforms and marketing technology ecosystems
• Proven CRM or lifecycle marketing leader with a strong retention track record
• Experience leading and developing CRM teams
• Confident with data, behavioural insight and test-and-learn approaches
• Excellent communicator with strong cross-functional stakeholder skills
• Passionate about building customer relationships that actually mean something
• Commercially minded you own targets, build forecasts and drive outcomes