Content Marketing Manager

Join Hippo, a fast-growing insurtech company, as a Content Marketing Specialist or Manager. In this role, you will be responsible for developing and executing Hippo's content strategy, managing editorial planning, and tracking content performance. You will collaborate cross-functionally to ensure content aligns with brand guidelines and supports marketing and business goals. This is a great opportunity for a brand-first content marketer with a passion for storytelling and a track record of delivering quality content on deadline.

• Act as the connective tissue for content strategy across marketing, maintaining editorial standards of excellence for content.
• Manage editorial planning and the development and tracking of content performance, collaborating cross-functionally to ensure alignment with brand guidelines.
• Grow Hippo’s editorial strategy by developing a content strategy that serves branded channels, and collaborating with SEO and content agencies.
• Hippo is hiring at either the Specialist of Manager level. Final leveling will be determined based on the candidate's depth of experience, ownership, and scope of past impact
• This is a role for someone who lives branded content and keeps many moving pieces driving forward
• A brand-first content marketer who understands and executes organic growth strategies
• An excellent writer with experience creating and directing compelling copy that matches Hippo’s specific tone of voice and style
• A creative leader who can research industry trends and topics to craft editorial direction that serve multiple audiences and business goals
• A cross-functional collaborator who can partner with agencies, designers, product marketers, and communications teams
• An savvy content marketer who approaches every piece of content through the lens of voice, tone, and creative integrity, not just a checklist
• A highly organized editor and project manager with a track record of delivering quality content on deadline
• A confident communicator who thrives at working within regulated environments and with legal teams
• A growth minded thinker who leans on data to refine and elevate content performance
• A strategic storyteller with a proven ability to distill complex topics into engaging, easy-to-understand content
• 3-5+ years of content marketing or editorial experience, preferably in a regulated industry
• For the Specialist level:
• For the Manager level:
• 5+ years of content marketing or editorial experience, preferably in a regulated industry
• Experience working with designers to create visually compelling, brand-aligned content
• Required for Both Levels:
• Ability to handle cross-functional projects and collaborate across marketing and product teams
• Experience with organic and paid social content strategies and experience developing content that supports marketing performance goals
• Proven track record of managing content teams and/or freelance writers and agencies
• Strong writing and editing skills with the ability to translate complex topics into engaging, high-value content
• Highly organized, deadline-driven, and adaptable to a fast-paced environment
• Familiarity with SEO and AEO-driven content strategies and managing organic traffic goals
• Growth-minded thinker who thrives in a fast-paced environment