Senior Product Marketing Manager (AI GTM Strategy, EMEA)

Join Smartsheet as a Senior Product Marketing Manager for the AI GTM Strategy team. In this hybrid role based in London, UK, you will be the in-region AI product marketing partner for Smartsheet's EMEA sales organization. You will translate the global AI narrative, product roadmap, and enablement infrastructure into regionally activated content, training, and field support. This is a unique opportunity to own the intersection of AI product marketing and regional field activation across EMEA.

• Établir et exécuter la stratégie de marketing produit pour l'IA sur le marché EMEA, en adaptant le contenu et la formation aux spécificités régionales.
• Servir de ressource principale pour l'activation des ventes et la formation des équipes de terrain en EMEA, en traduisant les packages d'habilitation globaux en formats adaptés à la région.
• Développer et maintenir une compréhension approfondie des dynamiques du marché de l'IA en EMEA, en ajustant les conseils aux équipes de terrain en conséquence.
• Direct experience translating global product narratives into regionally activated field content and sales enablement for European enterprise audiences
• 8+ years of experience in product marketing, solutions marketing, or GTM strategy in a B2B SaaS environment, with meaningful time spent in or supporting EMEA markets
• Fluency in English is required
• Proactive and self-directed, with the ability to bring structure to complex, fast-moving environments while juggling multiple high-stakes relationships
• Bachelor's degree or equivalent experience required
• Experience with competitive intelligence and the ability to maintain current, actionable competitive views in a fast-moving market
• Ability to work in the UK on an ongoing basis
• Familiarity with the European regulatory and data sovereignty landscape as it relates to enterprise AI adoption (GDPR, AI Act, data residency considerations)
• Comfort working directly with Sales, Customer Success, and field teams across multiple EMEA sub-regions to validate, iterate, and activate positioning in real time
• Strong writing and messaging skills — able to take complex AI product capabilities and turn them into clear, buyer-resonant value claims that work in a European context
• Working knowledge of AI and automation concepts sufficient to engage credibly with technical buyers, solution engineers, and product teams on AI-related topics — you do not need to be a data scientist, but you need to understand the conversation