Marketing Operations Analyst

Join Citylitics, a fast-growing AI and data company, as a Marketing Operations Analyst. In this hands-on role, you will manage and improve the data foundation that powers our marketing and BDR engine. You will work closely with the Demand Gen and BDR teams to ensure our data is accurate, complete, and campaign-ready. You will also support the execution of email campaigns and newsletters, help improve operational systems and workflows, and assist in using AI agents to enhance marketing operations.

• Maintaining and improving account and contact data quality across marketing and CRM systems, including identifying and fixing duplicate, incomplete, outdated, or incorrectly classified records.
• Building and maintaining clear data standards for fields, segments, lists, and campaign audiences, and regularly auditing data quality.
• Supporting the execution of email campaigns and newsletters, including building, scheduling, QA, and launching marketing email campaigns and newsletters.
• Clear written and verbal communication skills
• Analytical mindset with a practical, execution-oriented approach
• Strong attention to detail and ability to spot inconsistencies in data
• Experience preparing or managing campaign lists, audience segments, contact data, or account data
• Ability to work effectively with Marketing and BDR teams
• Strong comfort working with spreadsheets, lists, data exports, filters, formulas, and data cleanup
• Strong organizational skills and ability to manage multiple campaign and data requests at once
• 1–3 years of experience in marketing operations, demand generation operations, data operations, campaign operations, revenue operations, sales operations, or a similar analytical/operational role
• Experience running or supporting email campaigns, newsletters, nurture campaigns, or other marketing programs
• Experience working with AI agents or AI tools for data collection, cleaning, normalization, enrichment, analysis, or QA
• Experience with CRM systems, marketing automation platforms, or similar systems
• Experience with HubSpot, Salesforce, Marketo, Pardot, Apollo, ZoomInfo, Clay, Clearbit, Outreach, Salesloft, or similar GTM tools
• HubSpot experience or existing HubSpot certifications
• Experience working with MCP protocol or related AI-agent integration frameworks
• Experience supporting or configuring GTM AI agents for data collection, enrichment, workflow automation, campaign execution, or reporting
• Experience supporting a demand generation to BDR handoff process
• Experience in B2B SaaS, data, AI, infrastructure, public sector, construction, engineering, utilities, or industrial markets
• Familiarity with account-based marketing, ICP segmentation, lead scoring, lead routing, lifecycle-stage management, or campaign attribution
• Experience with data enrichment, deduplication, normalization, taxonomy management, or data governance
• Basic SQL, BI, or data visualization experience