Senior Product Marketing Manager

Join as a Senior Product Marketing Manager, where you'll focus on our enterprise segment and own positioning, messaging, and go-to-market strategy. You'll lead end-to-end product launches, partner cross-functionally with Product, Sales, and Customer Success, and build and execute lifecycle and email marketing campaigns. This is a hands-on role that requires a data-driven approach and 5+ years of experience in product marketing, ideally within B2B SaaS. - Posicionar y desarrollar estrategias de lanzamiento para la suite de productos de , con un enfoque creciente en el segmento empresarial. - Liderar el lanzamiento de productos de principio a fin, desde la creación de mensajes hasta la habilitación interna y las comunicaciones externas. - Colaborar de manera transversal con los equipos de Producto, Ventas y Éxito del Cliente para garantizar que las nuevas características y productos se presenten claramente a los clientes empresariales. - Experience developing differentiated positioning and messaging frameworks, and translating complex product functionality into clear, compelling narratives for different audiences - Experience building sales enablement content (battlecards, talk tracks, one-pagers) that sales teams actually use - Demonstrated comfort using AI tools to work faster and more effectively, for research, content creation, competitive analysis, or campaign execution - Comfortable owning work end-to-end, from strategy through hands-on execution, managing multiple concurrent launches and competing deadlines in a lean, fast-moving team - Data-driven approach to the role: comfortable defining and tracking launch effectiveness, feature adoption, and other GTM metrics, and using that data to inform decisions - 5+ years of experience in product marketing, ideally within B2B SaaS - Hands-on email marketing execution experience, building, testing, and optimizing campaigns in platforms like , HubSpot, or similar - Experience in financial services, wealth management, or estate planning is a significant plus - Graphic design skills or experience (Figma, Canva, or similar) - Experience with platforms such as , Userpilot, and data/analytics platforms (e.g., Omni) - Customer marketing experience, building case studies, testimonials, or customer stories to support sales - Experience marketing in a regulated industry, with comfort navigating compliance and legal review processes - Experience conducting customer or market research, including win/loss analysis, customer interviews, or voice-of-customer synthesis, to inform positioning and roadmap decisions - B2B SaaS product marketing experience