Director of Performance Marketing

Join Relay, a leading SMB fintech company, as the Director of Performance Marketing. In this role, you will oversee Relay's full paid media portfolio, manage and develop a team of performance marketers, and drive the company's TV and CTV strategy. You will also work with the data team to build and maintain Relay's measurement infrastructure and own paid media budget modeling, pacing, and forecasting. This position offers a competitive salary, meaningful equity, comprehensive health benefits, and a hybrid work environment.

• Assurer la gestion et le développement d'une équipe de spécialistes du marketing de performance, en supervisant le recrutement, la gestion des performances et les opportunités de croissance.
• Développer et mettre en œuvre des stratégies pour l'ensemble du portefeuille de médias payants de Relay, y compris la recherche payante, les réseaux sociaux payants, l'affiliation, la télévision connectée, la télévision linéaire et le publipostage.
• Collaborer avec l'équipe de données pour construire et maintenir l'infrastructure de mesure de Relay à travers les canaux payants, en utilisant des modèles de mix médiatique, une attribution multi-touch et des tests d'incrémentalité.
• Strong communicator who can translate channel data into business narrative — you've made a budget ask to a CFO or CEO that landed
• You've owned a multi-million dollar monthly paid media budget and can walk through how you've allocated across channels, how your thinking evolved, and what you'd do differently
• SQL and AI-fluent in how you and your team work — using it to accelerate analysis, creative iteration, reporting, and audience research
• You've driven acquisition into both PLG and sales-assisted funnels and understand how channel mix, creative, and landing experience need to flex depending on which motion you're feeding
• Deep hands-on fluency in at least two of: paid search, paid social, CTV/programmatic, or affiliate — with working knowledge across the rest
• You are an expert in attribution — you can walk through an incrementality test you've designed, a media mix model you've commissioned, or an attribution debate you've settled. You don't accept last-click as an answer
• 8+ years in performance marketing or paid media, with at least 2 years managing a team, ideally at a high-growth SaaS, fintech, or subscription business
• Experience marketing to small business owners or self-employed professionals
• Experience in a regulated industry (fintech, healthcare, insurance) — you know how to run aggressive acquisition programs within compliance constraints
• A public POV on performance marketing, attribution, or media strategy
• Experience with direct mail as an acquisition channel
• You're encouraged to apply even if your experience doesn't perfectly match the job description