Influencer Marketing Manager

Join Relay, a fast-growing fintech company, as the Influencer Marketing Manager. In this player/coach role, you will lead the influencer marketing team while personally managing strategic creator relationships and high-stakes campaigns. You will own the influencer marketing function end-to-end, partnering closely with various marketing teams and building the measurement infrastructure for the program. The ideal candidate has 8+ years of experience in influencer marketing, strong negotiation skills, and a passion for growing others.

• Lead the influencer marketing team while personally managing strategic creator relationships and high-stakes campaigns.
• Own the influencer marketing function end-to-end, including strategy, team development, budget management, and performance measurement.
• Collaborate closely with other marketing teams to ensure creator work is integrated across the customer journey and aligns with Relay's brand and mission.
• The right candidate is a senior leader who has built a successful influencer program at a fast growing company, who has a pulse on rising influencers and must-get talent, and who can think far outside the boundaries of who a "typical" fintech partner might be
• You have deep platform fluency across at least two of YouTube, TikTok, Instagram, LinkedIn, podcasts, or newsletters, and strong negotiation chops with experience structuring high-six and seven-figure creator deals
• You're a dedicated leader and mentor, passionate about growing others, giving thoughtful feedback, and empowering your team to take ownership
• You have 8+ years of experience in influencer or creator marketing roles (including at least 2 years as a people manager), ideally in a high-growth SaaS or fintech environment
• You have a proven track record of pioneering non-obvious creator partnerships—you can walk us through deals you've built outside your category's predictable lane and tell us exactly why they worked
• You're an organized and detail-oriented operator with working fluency in FTC compliance, usage rights, and brand safety, and you're AI-fluent in how you and your team execute outreach, briefing, and analysis
• You have demonstrated experience building both top-of-funnel and conversion creator motions, and the measurement infrastructure each requires—you can walk us through a brand-lift study and a payback analysis you've run
• You bring strong storytelling and creative concepting instincts; you've personally shaped story arcs on creator campaigns, not just briefed and approved, and you can point to pieces of content you helped develop and articulate what made them land
• You've built a creator program from a smaller team into a scaled function
• You have a public POV on the creator economy—newsletter, talks, podcast appearances, Linkedin presence, or in-the-arena writing
• You crave autonomy: We trust our team with big challenges and the freedom to solve them. If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering
• You have experience working in a regulated industry (fintech, healthcare, legal) and know how to navigate creator partnerships under compliance constraints
• You seek out feedback: You see directness as respect, not criticism. You actively seek input, sit with hard truths, and use feedback as fuel for improvement
• Small businesses are why we're here: Relay exists to help them thrive -- and that mission has to resonate with you
• You have experience working with brands that focus on small business owners, creators, or entrepreneurs
• You’re energized by complexity and ambiguity: You enjoy tackling problems that don’t come with a playbook. You’re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward
• You build with AI, not just use it: You're actively embedding AI into how you work, pushing what's possible, and bringing your team along with you
• You push relentlessly for reinvention: You're always asking "how can this be better?" -- in your work, in your craft, in yourself. Comfort is a signal to push harder, not coast. You'd rather build something better than defend something familiar
• You care about impact, not noise: You care deeply about the substance of your work. You measure success by results, not recognition, and you let your work speak for itself
• You own your work: You take pride in your work, follow through on commitments, and feel a deep sense of responsibility for outcomes, not just tasks
• We're looking for people who are relentless, curious, and care deeply about the work. You're encouraged to apply even if your experience doesn't perfectly match the job description -- your perspective and drive matter more. We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive