Lifecycle Marketing Lead

Join Relay as a Lifecycle Marketing Lead, where you'll own the self-serve acquisition lifecycle and drive customer conversion from first touch to registration. You'll work closely with various teams to turn business priorities into effective customer journeys. This high-impact role requires strategic thinking, precision execution, and the ability to build programs from scratch. You'll be responsible for setting the lifecycle strategy, designing multi-channel journeys, running A/B tests, and collaborating cross-functionally. Success will be measured by improvements in funnel conversion, clean experimentation, connected journeys, operational maturity, and cross-functional impact.

• Acquisition Lifecycle Strategy & Ownership: Own the self-serve acquisition programs that take new leads from first touch through nurture to registration. Set the strategy, segmentation, and test roadmap for the acquisition funnel, and own the targets tied to it.
• Journey Design: Architect and iterate multi-channel journeys across email, push, SMS, and in-app that move self-serve signups from first touch to registered Relay customers, and support the onboarding journeys that carry them to funding and first action.
• Data & Experimentation: Run A/B tests with clean attribution from day one, tied to your acquisition funnel metrics: lead → registration, plus the downstream funding and first-action metrics your programs support. Partner with Analytics to define baselines, size opportunities, surface insights, and own reporting for your scope.
• You're self-directed: you take an ambiguous goal, scope it, and ship
• You have strong test-design instincts: you hold a clean control, size a cohort, and avoid attribution traps
• You're proficient in marketing-automation platforms and have hands-on experience building in HubSpot, or can ramp on it quickly (experience with Iterable, Braze, or <Customer.io> a plus)
• You bring 4-6 years of experience in lifecycle marketing, CRM, or growth marketing, ideally with a self-serve growth, onboarding, or activation focus
• You have a track record of building nurture and onboarding programs that move funnel metrics like registration, funding, or activation
• You're comfortable in the data layer: you pull and reason about funnel data, write clear data requirements, and self-serve on validation rather than waiting on the data team
• You bring strong expertise in customer segmentation, behavioural analytics, and journey design across channels
• You write strong copy, give creative direction, and hold quality from brief to launch
• Familiarity with in-app messaging tools (Chameleon or similar)
• Experience marketing financial technology products to SMB customers
• Experience using AI tools for productivity or analysis
• Technical proficiency in SQL, HTML, and marketing-automation languages; comfort with Segment or a reverse-ETL tool like Hightouch
• Experience migrating or consolidating across marketing platforms