Senior Demand Generation Specialist

Join Relay, a fast-growing fintech company, as a Senior Demand Generation Specialist. In this hands-on role, you'll shape programs and campaigns to engage and convert accounting and bookkeeping partners. You'll work closely with key stakeholders across Marketing, Sales, and RevOps, and have the opportunity to test new channels and programs. Enjoy a competitive salary, meaningful equity, comprehensive health benefits, and a hybrid work environment.

• Plan and execute multi-channel demand generation programs that feed Relay's sales-assisted & self-serve pipeline for accountants and bookkeepers.
• Work closely with key stakeholders across Marketing, Sales and RevOps to ensure programs and campaigns are executed cleanly, supported by the right tooling, and built to scale as the segment matures.
• Test new channels and programs for our accounting segment - doubling down on what works (and scrapping what doesn’t).
• Experience in a startup or scaling company environment is a plus
• Energized by ambiguity and early-stage playbooks. You are ready to test, iterate, and sometimes pivot away from a channel that isn't working
• Comfortable with core sales-assisted vocabulary and mechanics (MQLs, SQLs, and lead handoff to sales/BDRs)
• Genuinely excited by field marketing & event execution and comfortable with a cyclical calendar that includes periods of travel and hands-on logistics
• 2-4 years of demand generation experience in a B2B, sales-assisted environment
• Have independently run at least one digital demand gen program end-to-end (paid, organic, webinar, or content) and can speak in depth to the results and trade-offs
• We're looking for people who are relentless, curious, and care deeply about the work. You're encouraged to apply even if your experience doesn't perfectly match the job description -- your perspective and drive matter more
• You’ve worked in a fast-growing company where processes and programs were still being defined
• You have a background in fintech or financial services, or a demonstrated strong interest in the space
• You have experience marketing to accountants, bookkeepers, or other professional services audiences