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Senior Product Manager (Growth)
Relay · Canada
About The Role
Join Relay, a fast-growing fintech company, as a Senior Product Manager (Growth). In this role, you will own the journey from first login to funded, transacting, habitual use of Relay. You will be accountable for activation rate, time-to-first-deposit, and depth of product adoption in the first 90 days, as well as the revenue those metrics unlock. You will work cross-functionally with Sales, Marketing, and Customer Experience teams to ensure effective launches and adoption.
- Rebuild the post-signup experience to ensure new owners reach their first funded transaction quickly.
- Diagnose customer drop-off points between account approval, funding, and first payment, and implement interventions.
- Establish experimentation and lifecycle infrastructure to enable continuous activation testing.
- Demonstrated success working cross-functionally with Sales, Marketing, and Customer Experience teams to ensure effective launches and adoption
- Excellent storytelling and communication skills: you bring clarity and inspire conviction across engineering, design, and business stakeholders
- At least five years of product management experience, with a track record of owning and materially moving a funnel or lifecycle metric
- Strong data competency: you self-serve your metrics, write your own SQL, and can tell a real signal from a noisy test
- Fluent in experimentation. You know what your infrastructure can and can't support, and you're rigorous about what counts as a win
- Experience working closely with engineering and design as part of a leadership trifecta to deliver polished, high-quality experiences
- Direct experience with activation, onboarding, or early-lifecycle work in a product-led business
- Comfort working in ambiguous environments while bringing structure and clarity where needed
- A hands-on operator's instinct. You're as comfortable in the details of a UX flow or a lifecycle trigger as in a roadmap review
- You've worked on activation in fintech, where compliance, funding, and risk controls sit directly in the path of the customer journey
- You've joined a company at its early stages and seen it through scale
- You're familiar with risk/fraud tools or KYC/onboarding frameworks and how to optimize around them without weakening them
- You've built lifecycle or CRM systems in partnership with a marketing team
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