Senior Product Manager (Growth)

Join Relay, a fast-growing fintech company, as a Senior Product Manager (Growth). In this role, you will own the customer activation journey, from first login to habitual use of Relay. You will be accountable for key metrics such as activation rate, time-to-first-deposit, and depth of product adoption in the first 90 days. You will work closely with design, engineering, and cross-functional teams to deliver high-quality experiences and drive product adoption.

• Ownership of the customer journey from first login to funded, transacting, habitual use of Relay, including the systems, experiments, and in-product moments that facilitate this journey.
• Accountability for activation rate, time-to-first-deposit, and depth of product adoption in the first 90 days, and for the revenue those unlock.
• Collaboration with cross-functional teams to ensure effective launches and adoption, and to drive adoption of the products that make Relay sticky.
• Direct experience with activation, onboarding, or early-lifecycle work in a product-led business
• Fluent in experimentation. You know what your infrastructure can and can't support, and you're rigorous about what counts as a win
• Strong data competency: you self-serve your metrics, write your own SQL, and can tell a real signal from a noisy test
• Comfort working in ambiguous environments while bringing structure and clarity where needed
• A hands-on operator's instinct. You're as comfortable in the details of a UX flow or a lifecycle trigger as in a roadmap review
• At least five years of product management experience, with a track record of owning and materially moving a funnel or lifecycle metric
• Excellent storytelling and communication skills: you bring clarity and inspire conviction across engineering, design, and business stakeholders
• Demonstrated success working cross-functionally with Sales, Marketing, and Customer Experience teams to ensure effective launches and adoption
• Experience working closely with engineering and design as part of a leadership trifecta to deliver polished, high-quality experiences
• You've built lifecycle or CRM systems in partnership with a marketing team
• You're familiar with risk/fraud tools or KYC/onboarding frameworks and how to optimize around them without weakening them
• You've joined a company at its early stages and seen it through scale
• You've worked on activation in fintech, where compliance, funding, and risk controls sit directly in the path of the customer journey