Demand Generation Specialist

Join NCino, a company on a mission to modernize financial services. As a Demand Generation Specialist, you will be responsible for creating and executing campaigns that drive new customer acquisition and deepen relationships with existing customers. This role requires a strategic mindset and the ability to execute on multiple marketing channels. You will collaborate closely with sales and customer success teams and have a measurable impact on the company's growth.

• Conceiving, executing, and optimizing end-to-end demand generation campaigns targeting new customer acquisition and existing customer engagement.
• Collaborating closely with marketing colleagues and serving as a partner to sales and customer success teams to align programs and drive cohesive go-to-market execution.
• Tracking, analyzing, and optimizing funnel performance to build a predictable and healthy demand engine, while managing meaningful KPIs and owning quarterly demand generation goals.
• At least 2 years of experience crafting and executing marketing campaigns, including email programmes, ideally within a SaaS or technology environment
• Solid understanding of both inbound and outbound marketing tactics and digital marketing channels
• Excellent written and verbal communication skills, with sharp attention to detail in campaign copy and reporting
• Experience with marketing technology platforms — familiarity with Salesforce, Marketo, and 6Sense is a strong advantage
• A collaborative approach and the ability to build strong relationships across sales, marketing, and customer success
• A track record of owning projects end-to-end, from conception through to reporting, across varying levels of complexity