Product Marketing Director (EMEA)

Join Workiva as a Product Marketing Director for EMEA, where you'll be responsible for owning product marketing for one of our core areas: Finance, GRC, or an Industry. This high-impact individual contributor role will require you to deeply understand your buyers, translate that knowledge into differentiated positioning and messaging, and bring market and competitive insights back into the business. You will also own the go-to-market strategy for your solution area, create and maintain sales assets and enablement materials, and engage directly with customers, prospects, and industry leaders.

• Assumer la responsabilité du marketing produit pour l'une des principales zones de Workiva en EMEA, en travaillant en étroite collaboration avec les équipes de vente, de marketing et de produit.
• Développer des messages et un positionnement clairs et différenciés qui montrent comment Workiva résout des problèmes réels pour les acheteurs en EMEA dans votre domaine de solution.
• Posséder la stratégie de mise sur le marché pour votre domaine de solution de bout en bout, de la planification du lancement à l'impact sur les revenus.
• Bachelor’s Degree in marketing or a related field
• 10+ years of experience in B2B product marketing or related functions in the SaaS industry
• Familiarity with European regulatory environments and experience running GTM across multiple countries
• Storytelling: Ability to translate complex, technical products, including AI, into clear, compelling, differentiated value for both executives and practitioners
• Cross-Functional Influence: Proven ability to align leaders across Sales, Product, Enablement, and Customer Success behind a shared plan
• Customer Focus: Track record of turning buyer and market insight into positioning that wins
• AI Fluency: Uses AI tools regularly to work faster and sharpen strategy
• Experience in one or more of the following domains is a strong plus: financial reporting, governance, risk and compliance (GRC), and/or financial services (banking, insurance, investment management)
• Reliable internet access for any period working remotely and not in a Workiva office