Product Marketing Director (GRC)

Join Workiva as a Product Marketing Director for Governance, Risk, and Compliance (GRC). In this strategic role, you will define and own the go-to-market strategy for Workiva's GRC solutions. You will translate complex platform capabilities into compelling narratives, guide consistent messaging across campaigns, and own the GTM strategy from launch planning to revenue impact. You will also engage directly with customers, prospects, and industry leaders, and bring customer and competitive insights back into the business to shape strategy and global product direction.

• Definir y ser responsable de la estrategia de entrada al mercado para las soluciones de GRC de Workiva.
• Desarrollar mensajes y posicionamiento claros y diferenciados que muestren cómo Workiva resuelve problemas reales para los compradores dentro de GRC.
• Colaborar con Inteligencia Competitiva para construir tarjetas de batalla y herramientas de ventas que ayuden a los representantes a ganar negocios.
• Reliable internet access for any period working remotely and not in a Workiva office
• Undergraduate degree in marketing or related field
• Up to 25% travel for customer engagements, field events, and internal meetings
• 10+ years of experience in B2B product marketing or related functions in the SaaS industry
• GRC Experience: Direct experience marketing risk, audit, or compliance solutions, with a strong grasp of buyer personas and competitive dynamics
• AI Fluency: Uses AI tools regularly to work faster and sharpen strategy
• Market Knowledge: Familiarity with regulatory environments and experience running GTM across multiple countries
• Travel Requirements & Working Conditions
• Storytelling: Can make complex, technical products easy to understand for both executives and practitioners
• Cross-Functional Influence: Proven ability to align leaders across Sales, Product, Enablement, and Customer Success behind a shared plan
• Customer Focus: Track record of turning buyer and market insight into positioning that wins