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Founding Head of Brand & Content (NYC)
Hyperline · Brooklyn, New York, United States
About The Role
Join Hyperline as the founding Head of Brand, Content & Comms. In this content-marketing-led role, you will own the content engine, build the brand voice and narrative, and partner with sales and product to drive pipeline and shorten deals. You will report to the founders and work directly with sales, product, and leadership. This is an opportunity to make a significant impact on the company's growth and success.
- Own the content engine end to end, including strategy, calendar, and shipping for various content types.
- Turn Hyperline's product and customer stories into content that reaches technical and finance buyers, and build the brand voice and narrative.
- Set up measurement to track which content creates pipeline, activation, and retention, and use AI tools to enhance content production.
- **Content marketer at the core** — owns the content program and writes and ships it themselves. Strategy plus hands-on craft
- B2B SaaS or fintech background; comfortable writing for technical and finance buyers
- **AI-native** — uses LLMs daily to research, draft, and iterate
- Strong storyteller with real editorial judgment and taste
- Either a hands-on Head or Lead at a small company, or a high-ceiling content IC at a content-strong company (Ramp, Mercury, Notion, Stripe) ready to own it all
- NYC, or ready to be there. Founder-like: comfortable with ambiguity, builds from zero
- Bonus: billing, payments, or monetization exposure; a real personal brand, newsletter, or following
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