Head of Marketing

Join our team as the Head of Marketing, where you will be responsible for executing marketing strategies across both the UK and US markets. You will report directly to the CEO and collaborate with various teams, including Sales, Product, and our existing marketing team. Your role will involve driving campaign execution, content production, account-based marketing, event management, and customer marketing. You will also set and run the marketing operating rhythm and manage the marketing budget. This is a remote-first position with a range of benefits, including 38 days of annual leave, private medical insurance, and a flexible working environment.

• Drive end-to-end execution of the marketing campaign calendar across both UK and US regions, managing external campaign agencies and ensuring high-quality output.
• Produce and ship high-quality marketing assets at pace, including web copy, landing pages, case studies, white papers, sales collateral, social content, and email sequences.
• Execute account-based plays against named US health systems, NHS trusts, and university nursing programs, using the defined ICP and persona definitions.
• You're the right fit if you're an AI-native marketer who's energised by leverage - someone who treats Claude and modern tooling as core instruments, has strong taste in writing and design, and knows how to turn a defined strategy into campaigns, content, and pipeline
• You want scope and ownership. You move fast, you have judgement, and you don't need a strategic deck to tell you what good looks like
• Familiarity with modern B2B marketing stack: HubSpot, LinkedIn paid, intent and ABM tooling, basic analytics
• Demonstrable record of shipping campaigns and content that drove measurable pipeline growth - at a quality bar that doesn't need to be edited up
• 5-8 years in B2B marketing, with strong campaign execution experience inside a SaaS or healthtech environment selling enterprise deals
• Genuinely AI-native: you use Claude (or equivalent) as a daily working tool, you have a point of view on prompting and direction, and your output reflects taste and judgement, not template usage
• Strong project and agency management instincts: you can run an external campaign partner without being run by them
• Comfort with ambiguity and pace. You'd rather ship something good on Friday than something perfect in three weeks
• Excellent writer and editor. You can produce executive-grade copy yourself; you don't outsource the writing and review it - you own it
• Exposure to both UK and US B2B markets, or strong instincts for how they differ
• Experience marketing into healthcare, clinical education, workforce, nursing, or adjacent categories
• Track record of operating as a senior individual contributor and small-team lead rather than as a full time people manager - and being energised by that
• Experience working alongside a defined GTM strategy rather than setting one from scratch