Head of Marketing

Join our team as the Head of Marketing, where you'll be responsible for driving marketing execution across the UK and US markets. You'll work closely with the CEO, Sales, Product, and our existing marketing team, as well as our external agency and campaign partners. Your role will involve managing the marketing campaign calendar, overseeing day-to-day campaign performance, producing high-quality marketing assets, executing account-based plays, and managing the marketing tech stack. You'll also have the opportunity to work in a flexible, remote-first environment with a range of benefits.

• Drive end-to-end execution of the marketing campaign calendar across both regions, including ABM, paid, organic, email, content, and events.
• Manage our external campaign agency as the in-house counterpart, ensuring high-quality output and adherence to timelines.
• Own day-to-day campaign performance, analyzing what's working, what to kill, and what to double down on, and report into the executive team weekly.
• You're the right fit if you're an AI-native marketer who's energised by leverage - someone who treats Claude and modern tooling as core instruments, has strong taste in writing and design, and knows how to turn a defined strategy into campaigns, content, and pipeline
• You want scope and ownership. You move fast, you have judgement, and you don't need a strategic deck to tell you what good looks like
• Comfort with ambiguity and pace. You'd rather ship something good on Friday than something perfect in three weeks
• Genuinely AI-native: you use Claude (or equivalent) as a daily working tool, you have a point of view on prompting and direction, and your output reflects taste and judgement, not template usage
• 5-8 years in B2B marketing, with strong campaign execution experience inside a SaaS or healthtech environment selling enterprise deals
• Demonstrable record of shipping campaigns and content that drove measurable pipeline growth - at a quality bar that doesn't need to be edited up
• Excellent writer and editor. You can produce executive-grade copy yourself; you don't outsource the writing and review it - you own it
• Strong project and agency management instincts: you can run an external campaign partner without being run by them
• Familiarity with modern B2B marketing stack: HubSpot, LinkedIn paid, intent and ABM tooling, basic analytics
• Sound like you?
• Experience marketing into healthcare, clinical education, workforce, nursing, or adjacent categories
• Experience working alongside a defined GTM strategy rather than setting one from scratch
• Growth mindset - we push the boundaries so we are adaptive, inventive and always learning
• One Team - we are in it together, mucking in and supporting each other with humour and humility
• We value these behaviours above all:
• Care & Pride - we take care and pride in everything we do
• Exposure to both UK and US B2B markets, or strong instincts for how they differ
• Track record of operating as a senior individual contributor and small-team lead rather than as a full time people manager - and being energised by that