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Product Marketing Manager (Enterprise Marketing)

ezCater · Boston, United States

External listingfull-time15 days ago

About The Role

Join our Enterprise Marketing team as a Product Marketing Manager. In this role, you will drive the go-to-market strategy, competitive intelligence, and growth for our Admin Controls across Enterprise Accounts. You will collaborate with product, sales, customer success, and marketing teams to create compelling narratives and enable sales to win more deals. This position requires a strategic thinker with strong analytical skills and a deep understanding of the B2B product marketing landscape.

  • Responsable de la stratégie de mise sur le marché et de l'exécution pour de nouvelles fonctionnalités et améliorations.
  • Définir et faire évoluer le positionnement et le message pour nos flux de travail financiers administratifs.
  • Maintenir une vue d'ensemble en direct de la manière dont les concurrents du marché gèrent les portails administratifs.
  • Experience turning Admin / workflow capabilities into sales-ready solutions by clearly articulating problems solved, who to sell to, and how offerings bundle into broader enterprise solutions
  • Equal parts creative storyteller and analytical thinker, with a “figure it out” ownership mindset and comfort operating independently in ambiguous, evolving spaces
  • Demonstrated experience owning GTM for a product, from positioning and launch planning through adoption and ongoing optimization
  • Strong ability to partner cross-functionally with Marketing, Sales, CS, Demand Gen, and Product to drive alignment and execute shared GTM plans
  • Hands-on experience building sales enablement materials, including but not limited to: talk tracks, value props, discovery questions, objection handling, ROI framing, and maintaining decks, 1-pagers, plays, battlecards, and email templates that sales actually uses
  • 5+ years of B2B product marketing experience, including building and scaling repeatable GTM processes for complex product/feature releases
  • Proven track record developing positioning and go-to-market strategies for corporate / enterprise audiences
  • Experience working on product-led growth motions (e.g., in-product onboarding, prompts, experiments) alongside more traditional sales-led motions

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