Senior Product Marketing Manager (Frontier Labs)

Join Snorkel, a leading AI-native company, as a Senior Product Marketing Manager for our Frontier Labs business. In this hands-on role, you will execute go-to-market strategies, build sales enablement assets, and partner cross-functionally to develop integrated campaigns. You will also own competitive intelligence and collaborate with research to create external content. This position requires 5-8+ years of product marketing experience, including 2+ years focused on AI-native products.

• GTM execution: Execute launches for frontier-facing offerings end-to-end, from positioning and messaging through asset development, enablement, and post-launch iteration.
• Sales enablement: Build and maintain the frontier enablement portfolio (decks, technical one-pagers, talk tracks, battlecards, demo and benchmark narratives) as a single source of truth.
• Competitive & market intelligence: Own competitive intelligence for the frontier space, maintain sales assets, track lab-side moves, and surface insights that shape positioning, roadmap input, and field strategy.
• You operate at startup speed without sacrificing quality
• You are a product marketer with 5-8+ years of experience, including 2+ years on AI-native products, and a track record of delivering launches, enablement, and campaigns for technical buyers
• You communicate complex technical value with clarity, partner credibly with research and engineering leaders, and use market and competitive insight to sharpen positioning and prioritize where to invest
• You are fluent in the language of frontier AI: benchmarks, evals, RL, agentic systems, and the data behind them
• Competitive intelligence: Track record of running a competitive intel function: sourcing signal, synthesizing insights, and arming the field with materials that win deals
• Technical communication: A seasoned communicator who can translate complex technical concepts for research, technical, and business audiences into high-impact storytelling, with comfort presenting to and writing for researcher-grade readers
• Enablement: Proven success building sales plays and enablement assets (battlecards, one-pagers, decks) in B2B startup or scale-up environments, ideally for technical buyers
• Data-driven: Analytical product marketer who combines 0-to-1 launch leadership with a disciplined approach to tracking KPIs and performance metrics
• Years of experience: 5-8+ years in product marketing, technical marketing, or related fields, including 2+ years focused on AI-native products
• Execution excellence: Demonstrated ability to maintain quality and consistency across multiple workstreams while operating at the speed of an AI-native, high-growth environment
• Messaging & positioning: Deep expertise defining differentiated positioning and compelling product narratives, and integrating them into high-impact marketing across the funnel
• Campaign & ABM: Hands-on experience contributing to integrated campaigns and ABM programs in close partnership with demand gen, especially against small, concentrated technical buyer sets
• Frontier AI fluency: Working knowledge of frontier model development (benchmarks, evals, RL, post-training, agentic systems) and the data and environments behind them
• Location: Based in or near San Francisco
• Technical or research background: Background in ML research, technical writing, developer relations, or product marketing for ML platforms, dev tools, or research-grade products
• AI fluency in your craft: Experience leveraging AI to augment your own work, with a high bar for taste