Senior CRM Lifecycle Marketing Manager

Join our team as a Senior CRM Lifecycle Marketing Manager, where you will drive exceptional revenue growth for our flagship apps, Galatea and CandyJar. This role requires a CRM expert who thrives on data, analytics, and automation. You will analyze current CRM data, test customer segmentation, and plan and execute cutting-edge lifecycle campaigns. Additionally, you will collaborate with the tech team, conduct A/B testing, and stay ahead of CRM trends. Enjoy a comprehensive benefits package, including health plans, a dog-friendly office, and professional coaching.

• Analyser les données CRM actuelles, tester la segmentation des clients et planifier et exécuter des campagnes de cycle de vie.
• Développer et exécuter des campagnes avec une automatisation de personnalisation de pointe qui optimise la conversion.
• Collaborer avec l'équipe technique pour mettre en œuvre la logique de personnalisation, le contenu dynamique et les flux de travail automatisés.
• Deep experience leveraging CRM platforms (e.g., Iterable) to build highly targeted audience segments and behavioral cohorts that drive conversion. You know how to go beyond standard demographics, using data to create hyper-relevant, personalized experiences at scale
• Deep understanding of A/B testing methodologies and analytics tools with the ability to dig deep into data to understand next steps
• You continuously push for improvement, challenging assumptions, iterating fast, and delivering ever-stronger results
• Strong track record of scaling CRM programs within digital B2C businesses, directly driving revenue growth
• Knowledge of SQL and ability to make your own queries
• You don’t just strategize—you own execution from start to finish, ensuring every campaign delivers measurable impact
• You move fast and are willing to roll up your sleeves and do it yourself to get the job done
• Excellent communication and collaboration skills, with experience working cross-functionally with marketing, tech, and analytics teams
• Highly data driven
• Have lots of fun building a generational AI x Entertainment company
• Bring solutions instead of problems
• Looking for exponential career growth
• Quick to action
• Autonomous
• A high functioning workaholic