Customer Engagement Marketing Manager

Join BlueCat as a Customer Engagement Marketing Manager. In this role, you will coordinate customer-facing communications, ensuring consistent and effective messaging across various teams. You will manage the customer communications calendar, support product-related communications, and execute customer marketing campaigns. The ideal candidate has 3+ years of experience in B2B customer marketing, strong organizational skills, and a passion for delivering exceptional customer experiences.

• Coordinating and executing customer-facing communications for non-operational updates, including newsletters, product communications, event promotions, customer programs, and engagement campaigns.
• Maintaining and coordinating the customer communications calendar to improve visibility, alignment, and customer experience across teams, and ensuring all customer communications align with the company's brand voice and messaging standards.
• Tracking communication performance and engagement metrics, providing recommendations, and driving actions from gathered data analytics and feedback for continuous improvement.
• Experience supporting marketing campaigns that contribute to customer engagement, pipeline generation, pipeline acceleration, customer retention, or expansion initiatives
• Hands-on experience using marketing automation platforms, preferably Marketo, to build and execute B2B email marketing campaigns, along with experience using CRM platforms such as Salesforce
• 3+ years of experience in B2B customer marketing, email marketing, customer communications, or lifecycle marketing, with hands-on experience executing B2B email marketing campaigns in a SaaS or technology environment
• You understand how B2B email marketing and customer marketing campaigns support customer engagement, retention, expansion, and pipeline growth
• You thrive in cross-functional environments and enjoy collaborating with teams across Marketing, Product, Customer Success, Sales, and Operations
• You are highly organized, detail-oriented, and comfortable managing multiple projects and stakeholders simultaneously
• You are passionate about delivering exceptional customer experiences through clear, effective, and engaging communications
• You are curious, eager to learn, and excited about leveraging new technologies and AI-powered tools to improve your work
• You are an excellent communicator with strong writing and editing skills
• You are proactive, adaptable, and comfortable working in a fast-paced environment
• You have strong judgment and attention to detail when reviewing customer-facing communications
• Experience working with technical stakeholders (Product Management, Product Marketing, Customer Success)
• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Strong understanding of customer segmentation and personalization strategies
• Ability to translate technical or product information into customer-friendly messaging
• Experience managing communication programs or editorial calendars
• Experience evaluating communication requests and determining audiences