Senior Manager of Creative Strategy

Join our team as a Senior Manager of Creative Strategy, where you will develop insight-driven strategies that connect culture, consumers, creators, and creative execution. You will translate cultural trends, audience insights, and campaign objectives into clear strategic direction, while partnering closely with Creative, Client Services, and cross-functional teams. Your role will involve campaign development and management, cultural trend analysis, creator brief and content review, performance and industry analysis, and client collaboration and growth.

• Develop insight-driven strategies that connect culture, consumers, creators, and creative execution to deliver impactful social-first work for clients.
• Translate cultural trends, audience insights, and campaign objectives into clear strategic direction, while partnering closely with Creative, Client Services, and cross-functional teams.
• Monitor social trends, insights, and online behaviors to strategically inform creative ideation for timely, relevant, and social-first executions.
• The ideal candidate is a curious, culturally fluent strategist who understands the creator landscape and knows how to turn observations into compelling insights and creative opportunities
• Translating Observations Into Insights: Ability to take hard facts, stats, trends, and observations, and turn them into truths that reveal underlying tensions and motivations that will resonate with our audiences
• Creator Intelligence: Deep understanding of what makes creator partnerships feel authentic, credible, and culturally relevant, ensuring creators remain at the heart of every story we tell
• 4+ years of experience developing and executing social strategies within an agency setting, with a strong understanding of social platforms, culture, and audience behavior
• Relentless Curiosity: Remain in constant pursuit of “the why” — embody the willingness to dig deep. We live inside the zeitgeist, not just observe it. We get below the surface of our data, audiences, and communities to unlock the central heartbeat of where Strategy and Creative connect
• Creative Writing: Copy should be concise, precise, and simple… where simple doesn’t mean easy. It means being clear. Every word must earn its place on the page. Our words should fuel a feeling – we want to spark, provoke, and excite something in the reader
• The “Creative” In Strategy: Develop insight-driven strategies that inspire bold creative thinking, providing clear strategic direction while creating space for breakthrough ideas