Product Marketing Lead

Join Canary, a leader in agentic AI solutions for guest and staff management in the hospitality market. As the Product Marketing Lead, you will manage a team of top PMMs, define Canary's unique position in the market, and set the messaging and pricing strategy for the platform. You will work closely with the Head of Brand Marketing and the leadership team to influence strategy and prioritize the roadmap. This role requires a deep understanding of product marketing, strong analytical skills, and the ability to communicate effectively with various stakeholders.

• Manage and scale the impact of product marketing across the organization, acting as the connective tissue between product, sales, and marketing.
• Define and maintain the company's platform and product-level positioning, translating complex AI capabilities into clear, differentiated value propositions.
• Own the go-to-market process end to end for product launches, including launch strategy, tiering, internal collaboration, and external amplification.
• Experience with product launches from concept through post-launch measurement; you've run launches across multiple tiers and know how to calibrate the machine
• Based in New York City; comfortable in a hybrid environment (3 days / week in office)
• Deep expertise in pricing and packaging strategy, ideally in a SaaS context with a multi-product portfolio
• Analytically rigorous — you use data to make decisions, build business cases, and keep customer value and ROI as central to the product story
• Background in B2B SaaS AI or hospitality technology strongly preferred; candidates who've worked in vertically focused SaaS (especially in industries with complex, multi-segment buyer dynamics) will stand out
• A storyteller at heart — you write and communicate with precision and can shift register from a hotel GM to a C-suite executive to an analyst
• Strong positioning and messaging chops — you've taken complex products to market and made them simple and compelling
• Experience scaling the impact of a PMM function — not just inheriting one
• 8+ years in product marketing, with at least 2–3 years managing and developing a PMM team