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Senior Marketing Strategy Manager / Senior Marketing Analyst

Grover · Berlin, Germany

External listingfull-time27 days ago

About The Role

Join our talented Growth & Marketing team as a Senior Marketing Strategy Manager. In this high-leverage role, you will act as the analytical backbone of the Marketing & Growth function, using data to drive strategy and performance across all channels. Your responsibilities will include delivering our marketing data strategy, building reporting frameworks, owning analysis, optimizing CAC and spend, making data-driven decisions, and collaborating cross-functionally. Enjoy a fully-remote/hybrid work structure, online German language courses, a learning budget, and the opportunity for upward career growth.

  • Act as the analytical backbone of the Marketing & Growth function, using data to drive strategy and performance across all channels.
  • Deliver the marketing data strategy, including onboarding new marketing data tooling and refreshing MMM/MTA capabilities.
  • Own the analysis across the Growth & Marketing function, self-serving your own data and answering the questions that matter most to commercial performance.
  • Ownership Beyond Analysis: Experience owning decision-making off the back of analytics and executing against those decisions - not just producing dashboards
  • Marketing Analytics Depth: Deep experience with analytics within a Marketing or Commercial function, ideally in a fast-paced e-commerce or B2C environment
  • SQL Mastery: Strong experience writing complex SQL (BigQuery, Snowflake, Redshift, or similar) - you pull your own data and self-serve your own answers in the data warehouse
  • Mindset: Curious, commercially minded, approachable, collaborative, and an effective builder
  • Cross-Functional Fluency: A track record of working effectively across teams and translating data into action for commercial stakeholders
  • Proven Impact: You have demonstrably improved key marketing outcome metrics elsewhere - increased conversion, decreased CAC, improved ROI
  • Bonus Points: Experience with Snowflake, DBT, and Looker, and an understanding of the mechanics of key performance marketing channels (Google Shopping, Meta Ads, TikTok Ads, etc.)

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