Senior Product Marketing Manager (Buy-Side)

Join Ironclad, a leading contract lifecycle management platform, as a Senior Product Marketing Manager. In this role, you will shape the go-to-market strategy for our buy-side business, focusing on procurement, supply chain, sourcing, finance, and legal teams. You will translate customer needs, market dynamics, and product capabilities into clear positioning, compelling messaging, high-impact launches, and practical sales enablement. This is a high-leverage role for someone with strong product marketing fundamentals and subject matter depth in procurement, sourcing, supply chain, or related enterprise workflows.

• Shape the buy-side narrative and go-to-market strategy for Ironclad's procurement, sourcing, supplier management, and vendor contracting solutions.
• Develop messaging, positioning, launch plans, and core go-to-market materials that resonate with procurement and business audiences.
• Build buyer personas, use cases, ideal customer profile guidance, value propositions, and competitive narratives to help Ironclad reach new buying centers.
• Strong product marketing craft across positioning, messaging, launches, enablement, competitive intelligence, persona development, and market research
• Practical sales empathy: you understand that great strategy only matters if the field can use it
• 6+ years of product marketing experience, preferably in B2B SaaS, enterprise software, procurement technology, CLM, legal technology, ERP, source-to-pay, supply chain, or workflow automation
• Excellent writing and communication skills, with the ability to explain complex product and market concepts simply
• Proven track record developing positioning, messaging, GTM strategies, product launches, and sales enablement for complex enterprise products
• Ability to operate with incomplete information, form a point of view, and align stakeholders around a clear direction
• Experience marketing to multiple stakeholders in a complex buying committee, ideally including procurement, legal, finance, operations, IT, or executive buyers
• Experience working closely with Product Management and cross-functional teams to influence roadmap priorities and bring products to market
• Strong strategic thinking and the ability to turn ambiguous market problems into clear narratives, practical plans, and useful deliverables
• Strong familiarity with the enterprise procurement technology stack, including how procurement, sourcing, supplier management, ERP, source-to-pay, intake/orchestration, and contract management systems fit together
• Experience marketing AI-powered products, contract intelligence, agentic workflows, or data-driven enterprise platforms
• Experience building category narratives or helping a company expand into a new buying center
• Familiarity with procurement platforms such as Coupa, SAP Ariba, Zip, Ivalua, JAGGAER, GEP, Oracle, or related systems
• Direct experience in procurement, source-to-pay, supplier management, CLM, legal tech, contracting, or enterprise workflow automation