Director of Marketing Strategy & Operations

Join ROLLER as a Senior Marketing Strategy & Operations Manager, where you will drive operational excellence across the marketing organization. You will partner closely with marketing and revenue leadership to design and implement systems, data structures, and processes that enable data-driven decision-making and scalable growth. Your responsibilities will include optimizing the marketing tech stack, managing lead lifecycle processes, building standardized dashboards, and identifying process improvements. This role offers a range of benefits, including free medical insurance, a 401(k) plan, paid parental leave, and opportunities for career growth.

• Partner closely with marketing and revenue leadership to design and implement systems, data structures, and processes that power data-driven decision-making and scalable growth.
• Own and optimize the marketing tech stack, ensure seamless lead management and attribution, and build clear, actionable reporting frameworks that drive alignment across marketing, sales, and finance.
• Identify and implement process improvements to help the team move faster without sacrificing accuracy or quality, including implementing AI into existing flows across our stack as well as building out new processes from scratch.
• You’re skilled in partnering with marketing, sales, and revenue leadership to align operational priorities with broader GTM and business goals
• You have hands-on experience managing and optimizing marketing tech stacks, and are comfortable mapping and documenting complex system flows for consistency and scalability
• You’re data-driven, with proven experience building dashboards and reporting frameworks that translate metrics into actionable insights and growth opportunities
• Based in the San Francisco Bay Area or Austin, Texas, with flexibility for hybrid work
• You’re a strategic thinker who thrives at the intersection of marketing, systems, and analytics — passionate about building scalable processes that enable smarter, faster decision-making
• You’re proficient in lead lifecycle management, including lead scoring, routing, and multi-touch attribution
• You have deep experience in marketing operations or revenue operations, ideally within a high-growth SaaS environment
• You’re a natural optimizer — continuously identifying opportunities to improve processes, automate workflows, and leverage AI to enhance efficiency and accuracy
• You’re detail-oriented but also pragmatic, able to balance precision with agility in a fast-paced, dynamic environment
• You have exceptional organizational skills and enjoy keeping teams aligned through calendars, project tracking, and QBR preparation
• You’re comfortable collaborating cross-functionally — particularly with Finance to manage budgets and forecasts, and Revenue Operations to ensure full-funnel visibility