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UO
Marketing Director
Urban Outfitters Europe · London, United Kingdom
About The Role
Join Urban Outfitters as the Marketing Director for the UK and Europe. In this role, you will shape and execute the marketing strategy, lead brand positioning and campaign development, and drive customer engagement initiatives. You will work cross-functionally to activate initiatives that connect the in-store and digital experience, and you will own and drive all relevant marketing-related KPIs. Additionally, you will lead a large team and have the opportunity to make a significant impact on the brand's growth and cultural relevance.
- Shaping and executing Urban Outfitters’ marketing strategy across the UK and Europe, leading brand positioning, campaign development, and customer engagement initiatives.
- Driving the brand strategy and positioning to grow UO’s addressable audience in Europe, executing annual, seasonal, and monthly marketing strategies.
- Building awareness and implementation of new content trends and editorial ideas as they relate to the Urban Outfitters brand and customer.
- Excellent communication skills (both verbal and written) to effectively collaborate with partners across the business
- Ability to establish and nurture professional relationships internally and externally, promoting collaboration and alignment
- Ability to mentor, direct and develop people in a positive and strategic way while nurturing creativity at all levels
- Ability to recognize, forecast, and translate industry trend direction that supports and drives our connection to our customers
- Depth of experience within a retail brand or creative agency executing high profile, impactful marketing campaigns
- Ability to develop, design, drive and execute strategies in an agile and evolving manner
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