PR & Advocacy Manager

Join our team as a PR & Advocacy Manager, where you will play a crucial role in building long-term relationships, nurturing grassroots communities, and enhancing brand equity. You will work closely with the talent coordinator to develop and execute PR/talent strategies, storytelling, and brand identity. As the brand guardian for all earned communications, you will build strong relationships with key media titles, grassroots communities, and emerging networks. You will also oversee PR and advocacy output, write press releases, pitch organic seasonal stories, and support brand safeguarding and crisis communication.

• Establish and maintain strong relationships with key media outlets, grassroots communities, and emerging networks to enhance brand visibility and reputation.
• Oversee the development and execution of PR and advocacy strategies, ensuring alignment with business objectives and brand identity.
• Lead the creation and distribution of press materials, including press releases and pitches, to effectively communicate brand stories and initiatives.
• Strong experience building internal and external advocacy programs
• Proven experience working in PR/comms/influencer worlds, whether in-house and/or agency
• Ability to mentor & manage direct reports
• Be insights driven with a mindset focused on youth culture, trends and customer mindset shifts
• Be up to date on the latest within AIO and opportunities for growth
• Ability to be reactive in response to business needs and oversee multiple projects at once
• Excellent ability to problem solve and think creatively
• Be a strong collaborator across internal and external teams