Manager of Video Growth

Join The Athletic as the Manager of Video Growth, a key leadership role within our content ecosystem. You will drive the global audience strategy, oversee video performance, and manage our Creator Program. This position requires a seasoned leader with expertise in social algorithms, high-end series production, and the creator economy. You will also mentor a team of growth specialists, oversee video content performance, and act as the primary liaison between the Video team and the Newsroom.

• Oversee the end-to-end performance of all video content, focusing on the growth of original Shows & Series across YouTube, TikTok, and Instagram.
• Lead the strategy and execution of the Creator Program, including identifying talent, negotiating partnerships, and overseeing the production of creator-led content.
• Act as the primary liaison between the Video team and the Newsroom, ensuring creator content supports news-gathering efforts and that breaking news is effectively leveraged across social video channels.
• Editorial Judgment: Strong news sense and the ability to ensure creator-led content meets the rigorous editorial standards of The Athletic
• Strategic Vision: Ability to work with high autonomy, transforming high-level business goals into tactical execution plans for your team
• Experience: 7+ years of relevant experience in video growth, social media strategy, or digital publishing, with at least 3-5 years in a formal people management role
• Technical Proficiency: While this is a leadership role, you must be fluent in the Adobe Creative Suite (Premiere and Photoshop) to provide high-level creative direction and quality control
• Creator Economy Expert: Deep understanding of the creator landscape, including talent management, contract nuances, and understanding what content enhances The Athletic brand
• Algorithmic Authority: Intimate knowledge of YouTube, TikTok, and Meta algorithms, with a demonstrated ability to pivot strategies based on platform shifts
• Communication: Exceptional copywriting and presentation skills; ability to "speak to the numbers" to stakeholders at the executive level
• Leadership Mastery: Proven track record of managing teams and navigating complex, matrixed organizations