Senior Product Marketing Manager

Join GameChanger as a Senior Product Marketing Manager, where you'll own the go-to-market strategy for new product investments. You'll collaborate closely with Product Managers, Designers, and the Data team throughout the product development lifecycle. This hybrid role is based in NYC and offers unlimited vacation, remote work, health insurance, a 401K plan, a tech budget, continued learning opportunities, parental leave, wellness benefits, and other perks.

• Définir et exécuter la stratégie de mise sur le marché pour votre domaine de produit assigné, y compris la segmentation, l'alignement interfonctionnel et la planification.
• Identifier et combler les lacunes en matière de connaissances sur les utilisateurs, l'industrie et la concurrence, en dirigeant la recherche pour faire émerger des opportunités.
• Posséder le positionnement et le message, en veillant à la différenciation entre les segments et à l'alignement avec notre vision d'entreprise.
• Experience bringing new products or features from 0→1—creating positioning, defining go-to-market strategy, and building processes where no established playbook existed
• Background in sports tech; you understand the landscape, the users, and what it takes to win in this space
• 5+ years of product marketing experience in B2B and/or B2C within high-growth companies
• Strong communication, executive presence, and influencing skills with the ability to build trust and manage positive cross-functional relationships with internal stakeholders and external partners
• Data-informed and highly curious, with experience using customer insights, experimentation, and performance metrics to refine strategy and drive adoption
• Comfortable operating in ambiguity and building structure in evolving product areas or emerging business lines
• Bonus if you bring a deep understanding of basketball
• Strong strategic thinker who can translate user insights, market context, and product vision into clear positioning, messaging, and GTM plans
• Based in the New York City or Tri-state area and available to join the team in person approximately monthly for collaboration, planning, and key product initiatives
• Bachelor's degree required
• Experience in consumer subscription products, mobile applications, creator/community platforms, sports technology, or other consumer technology businesses
• Experience launching entirely new products, business lines, or customer experiences from concept through adoption