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Content Marketing Manager

Formlabs · Somerville, United States

External listingfull-timeabout 1 month ago

About The Role

Join Formlabs as a Content Marketing Manager, where you'll drive our content strategy and produce industry-leading technical assets. You'll be the primary engine for our technical storytelling, collaborating with internal and external stakeholders to develop written communications and creative media that grow brand awareness and drive lead generation. You'll also manage content creation and distribution across our digital channels and maintain a consistent style and tone throughout our content.

  • Drive the content strategy and produce industry-leading technical assets, including case studies and video stories.
  • Collaborate with internal and external stakeholders to develop written communications and creative media that grow brand awareness.
  • Define and execute content marketing campaigns and strategies across verticals, funnel stages, and markets.
  • If you’re passionate about technology, have a flair for the written word, a knack for the perfect tone, and a drive to tell stories, this is the perfect challenge for you!
  • University/college education in marketing, business, engineering, journalism, communications, education, linguistics, public relations, or similar
  • 2+ years of writing and editing experience, preferably for web or other digital media
  • Structured and strong project management skills
  • Quick to develop an understanding of technical topics, with an ability to translate them into effective content for technical and business audiences
  • Prolific writing skills and attention to detail
  • Proven ability to work independently and cross-functionally
  • Analytical, proactive, and goal-driven mindset
  • 2+ years of experience in online content or communications strategy, both planning and execution
  • Technical background, “engineer turned marketer” or experience with any of the industries we work with in 3D printing
  • Experience with a modern online marketing tech stack like AI assistants, Google Analytics, Salesforce, SEO tools (Ahrefs), CRM, spreadsheets, and CMS editing
  • Experience with photo and video production
  • Familiarity with CAD modeling and 3D printing
  • Working knowledge of SEO tactics

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