Manager of Performance Marketing

Join Formlabs, a leading company in the 3D printing industry, as the Manager of Performance Marketing. In this role, you will be responsible for driving global paid acquisition strategies, managing budgets, and optimizing campaigns across the Google ecosystem. You will work closely with the analytics team to measure and analyze results, and constantly test new tactics to unlock scalable growth. The ideal candidate will have a strong background in performance marketing, experience managing large budgets, and a data-driven approach to decision making.

• Run and optimize paid campaigns across Google (Search, Shopping, YouTube, Display), managing budgets and making data-driven decisions.
• Own channel budgets and forecasts; manage to CAC, ROAS, and efficiency targets, and allocate spend across markets, channels, and audiences.
• Work with Analytics on measurement, incrementality, and attribution—and turn the results into action, constantly testing new hypotheses and tactics.
• Solid grasp of attribution, experimentation, and conversion optimization
• Strong analytical chops—you use data to decide, measure, and prioritize
• 3+ years in performance/growth marketing with a track record of measurable results managing large budgets
• Thrive in fast-moving, ambiguous environments with a high degree of ownership
• Deep hands-on experience managing paid media budgets in Google Ads; paid social a plus
• Comfort building forecasts, managing budgets, and explaining business impact to senior stakeholders
• Use AI tools fluently in your daily work, held to the same quality bar as your own