Product Marketing Manager (Dental, 3D Printing)

Join Formlabs as a Product Marketing Manager for our Dental business. In this end-to-end marketing role, you will drive the adoption of our 3D printers, materials, and software across the dental industry. You will lead go-to-market strategies, product launches, messaging and positioning, content creation, sales enablement, and campaign execution. This is a hands-on role that requires strong project management skills and a passion for marketing and technology.

• Lead the go-to-market strategy and product launches for new dental hardware, software, and materials.
• Build positioning and messaging that connects market and technology trends to dental personas and use cases.
• Plan and run marketing campaigns across email, social media, and other digital and traditional channels.
• Strong business judgment and initiative, comfortable solving strategic problems in real time
• Experience marketing in the dental, medical device, or lab equipment industry
• Curious about technology, and interested in 3D printing
• Exceptional written and verbal communication, with a knack for crafting clear, compelling messaging and positioning
• A bias for action: proactive, solution-driven, and able to execute quickly and anticipate challenges
• A creative mindset and a passion for designing campaigns that win customers
• Experience across digital and traditional marketing channels
• A track record of running marketing programs end to end, with strong project management and the ability to keep concurrent workstreams on track
• A collaborator who partners well with sales and marketing to build training, value propositions, and differentiation
• A background as a dental professional (dentist or dental technician) who moved into marketing
• 3+ years in product marketing, marketing management, growth marketing, or product management, ideally at a B2B hardware, software, medical device, or technology company
• A technical, STEM, or life sciences background (a plus, not a requirement)
• Even if you don't check every box, but see yourself contributing, please apply