Senior Growth Marketing Analyst

Join Formlabs as a Senior Growth Marketing Analyst, where you will own the customer lifecycle and design strategies to inspire repeat purchases and customer advocacy. You will develop and execute campaigns across various channels, track and measure retention metrics, and collaborate with multiple teams to ensure a seamless customer experience. The ideal candidate has 8+ years of experience in growth, customer, or lifecycle marketing, strong analytical skills, and a passion for creating exceptional customer experiences.

• Concevoir et exécuter des stratégies pour inspirer les clients à devenir des acheteurs répétés et des défenseurs des solutions d'impression 3D de Formlabs.
• Développer et exécuter des campagnes pour stimuler l'engagement et les achats des clients tout au long de leur parcours.
• Suivre, mesurer et rendre compte des métriques de rétention et d'engagement, en identifiant les opportunités d'amélioration.
• Strong ability to interpret data and translate insights into actionable marketing strategies
• Strong analytical or technical skills
• Experience with AEO/SEO and technical optimization of website (including light web development)
• Experience with CRO (Conversion rate optimization) in B2B setting
• 8+ years in growth, customer, or lifecycle marketing as an analyst, preferably in a hardware technology company OR 1-4 years of consulting experience
• Strong bias for action and ability to execute quickly
• Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages
• Strong curiosity about our customer base, product, and technology
• A creative mindset with a passion for designing innovative customer campaigns
• Experience with marketing email platforms (e.g., Marketo, Klaviyo), CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, BigQuery), ecommerce platforms (e.g., Shopify)
• A deep understanding of customer needs and a passion for creating exceptional experiences
• Even if you don't check every box, but see yourself contributing, please apply