Senior Growth Marketing Manager

Join Formlabs as a Senior Growth Marketing Manager, where you will lead marketing efforts to build customer loyalty through engaging campaigns and innovative strategies. You will own the customer lifecycle, focusing on prospects, leads, purchase, onboarding, engagement, retention, and satisfaction. Your role will involve designing and executing strategies that inspire customers to become repeat buyers and advocates of Formlabs' cutting-edge 3D printing solutions. You will work closely with product, creative, support, and sales teams to bring new products to market and ensure a seamless customer experience.

• Spearhead marketing efforts to build customer loyalty through engaging campaigns and innovative strategies.
• Own the customer lifecycle, focusing on prospects, leads, purchase, onboarding, engagement, retention, and satisfaction.
• Design and execute strategies that inspire customers to become repeat buyers and advocates of Formlabs’ products.
• 8+ years in growth, customer, or lifecycle marketing as an analyst, preferably in a hardware technology company
• Strong ability to interpret data and translate insights into actionable marketing strategies
• Strong bias for action and ability to execute quickly
• Strong curiosity about our customer base, product, and technology
• Experience with marketing email platforms (e.g., Marketo, Klaviyo), CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, BigQuery), ecommerce platforms (e.g., Shopify)
• A deep understanding of customer needs and a passion for creating exceptional experiences
• Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages
• Strong analytical or technical skills
• A creative mindset with a passion for designing innovative customer campaigns
• Even if you don't check every box, but see yourself contributing, please apply