Senior Manager of Marketing Strategy

Join Formlabs, a leading company in the 3D printing industry, as a Senior Manager of Marketing Strategy & Analytics. In this role, you will drive data-driven decision-making, optimize marketing strategies, and provide valuable insights to support our growth objectives. You will collaborate with cross-functional teams in a fast-paced, international, high-growth environment. The ideal candidate will have 3 to 10 years of experience in strategy roles or management consulting, proficiency in data analytics and visualization tools, and a growth mindset.

• Driving data-driven decision-making and optimizing marketing strategies to support growth objectives.
• Collaborating across cross-functional teams to implement customer segmentation and targeting strategies.
• Utilizing AI tools and data analytics to structure analysis and build data-driven models.
• This role requires a deep understanding of customer segmentation and targeting, a strategic mindset, and the ability to collaborate across cross-functional teams in a fast-paced, international, high-growth environment
• Have a growth mindset. Don’t mind trying new ideas and learn fast
• Have an ownership mentality and get things done
• Experience working with executive leaders and are willing to debate and push back
• Experience in industry research and customer segmentation
• Use AI tools fluently in your daily work, held to the same quality bar as your own
• 3 to 10 years of experience in Strategy roles or on Strategy projects as a Management Consultant OR experience in scaling business from 1 to 10
• Are able to structure analysis & build data-driven models
• Are proficient with data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.)
• Engineering, manufacturing or related experience is a big plus
• MBA preferred, not required