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Director of Product Marketing
DataVisor · Mountain View, CA, United States
About The Role
Join DataVisor, a leading provider of fraud and AML solutions. As the Director of Product Marketing, you will set the vision and strategy for our product marketing function, drive differentiation in a competitive market, and partner closely with various teams to define our go-to-market strategy and execute high-impact product launches. You will also build and mentor a high-performing product marketing team and own the global product marketing strategy across solutions, segments, and industries.
- Definir y ejecutar la estrategia de marketing de productos, incluyendo el posicionamiento, la mensajería y la diferenciación en el mercado.
- Colaborar estrechamente con los equipos de Producto, Ventas y Éxito del Cliente para definir la estrategia de entrada al mercado y orquestar lanzamientos de productos de alto impacto.
- Construir y mentorizar un equipo de marketing de productos de alto rendimiento, alineando la organización con la voz del cliente y asegurando que los equipos comerciales estén equipados para ganar.
- The ideal candidate has deep experience launching new products and features in B2B SaaS or fintech, thrives in fast-moving environments, and is comfortable operating at both strategic and hands-on levels
- Highly analytical and strategic, comfortable using data, customer research, and competitive insights to shape strategy and make trade-off decisions
- Comfortable operating in a fast-paced, high-growth, and often ambiguous environment, with a strong bias for action and ownership
- Bonus: Experience in regulatory technology (RegTech), risk management, or fraud/AML solutions, and familiarity with AI, big data, and cloud-based platforms
- Experience building and scaling a PMM function, including hiring, mentoring, and developing high-performing team members
- Proven track record of defining product marketing strategy and successfully launching products and features with measurable business impact on pipeline, revenue, and adoption
- 10+ years of experience in B2B SaaS product marketing or product management, with meaningful leadership experience building or leading a Product Marketing or GTM team
- Exceptional storytelling and communication skills, with the ability to distill complex technical capabilities into clear, compelling narratives for executives and practitioners
- Bachelor’s degree required; MBA or advanced degree in a relevant field is a plus
- Deep understanding of customer and buyer journeys in complex, technical environments
- Demonstrated success partnering with Sales, Product, and Customer Success leadership, influencing roadmap, pricing/packaging, and GTM priorities at the executive level
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