Senior Media Strategist

Join our team as a Senior Media Strategist, where you will lead cross-channel paid media strategy and SEM execution for enterprise and multi-location brands. You will be the strategic owner of client performance, driving optimization decisions and ensuring every dollar of paid investment is working effectively. This role requires deep technical knowledge and the ability to translate data into clear recommendations for clients and internal teams. You will also mentor junior practitioners and contribute to the overall improvement of the agency.

• Lead cross-channel paid media strategy for enterprise and multi-location clients, ensuring every campaign is built and managed to accomplish client business objectives.
• Own performance end to end across your accounts by driving a disciplined optimization cadence, diagnosing the root causes behind performance shifts, and taking decisive action.
• Design and execute structured tests using the TELO framework (Test, Evaluate, Learn, Optimize) across ad copy, bidding strategies, audience segments, and campaign configurations.
• 5+ years of hands-on paid search management at scale, with meaningful cross-channel exposure (paid social, programmatic, or similar) a strong plus
• Working knowledge of GTM, conversion tracking, and data feed management with broader curiosity about measurement and attribution that goes beyond the basics
• Fluency in core performance metrics (CPA/CPL, ROAS, CVR, impression share, lost impression share) and a track record of using them to drive strategic decisions, not just report on them
• Deep command of keyword strategy, match types, auction dynamics, and Smart Bidding with a demonstrated ability to connect platform levers to client business goals
• Continuous awareness of the broader digital advertising landscape that keeps you current on platform changes and emerging trends
• A clear, confident communicator who can translate complex performance data into recommendations that resonate with clients and internal stakeholders alike
• Strategic and execution-minded; comfortable setting direction and doing the in-platform work to bring it to life
• A collaborative team member who raises the work of those around them through shared learning, contributing to department standards, and helping junior practitioners grow
• Proactive and account-first; you take ownership of results, spot problems before they escalate, and don’t wait to be asked
• Highly organized with strong QA discipline and documentation habits across complex, multi-location account portfolios