Marketing Manager (Enterprise & Strategic Segments)

Join Farther, a rapidly growing venture-backed firm, as a Marketing Manager focused on Enterprise & Strategic Segments. In this high-impact role, you will be responsible for designing and executing marketing programs that generate qualified leads and support conversion. You will also help mature and expand Farther's enterprise segment offerings and partner closely with various teams. The ideal candidate will have 5-8+ years of marketing experience in financial services, wealth or asset management, or a closely related environment, with direct exposure to HNW/UHNW and/or institutional audiences.

• Definir y refinar continuamente el posicionamiento, el mensaje y las propuestas de valor para los segmentos de clientes de alto patrimonio neto (HNW), ultra alto patrimonio neto (UHNW), patrocinadores de planes 401k y audiencias institucionales.
• Diseñar y ejecutar programas de marketing que generen leads calificados, aceleren su conversión a clientes y equipen a los asesores de Farther con materiales y campañas escalables.
• Construir y ejecutar planes de marketing integrados para HNW e institucional, equilibrando iniciativas lideradas por asesores, campañas dirigidas y programas corporativos.
• 5-8+ years of marketing experience in financial services, wealth or asset management, or a closely related environment, with direct exposure to HNW/UHNW and/or institutional audiences
• Working knowledge of how to leverage marketing automation (e.g., for segmentation, personalization, send-time optimization, and automated drip journeys) and a demonstrated ability to design and manage AI-enabled drip campaigns at scale
• Strong experience in sales enablement and go-to-market support, including building persuasive pitch materials that move complex, multi-stakeholder deals forward
• A results-driven mindset and fluency in linking marketing performance directly to core business outcomes (lead volume, conversion rate, revenue, and AUM)
• Proven track record as a hands-on marketer who can both set segment strategy and personally execute campaigns, content, and sales materials, comfortable with a 70% execution / 30% strategy split initially
• Collaborative, organized, and comfortable leading cross-functional initiatives with Advisor Marketing, Corporate/Brand Marketing, Product, Investment Strategy, and institutional stakeholders, including moderate travel for key events and meetings
• Working knowledge of HubSpot or similar platforms for using dashboards, lists, and reports, plus the ability to translate segment needs into clear requirements for marketing operations and admin partners