Senior Digital Marketing Operations Associate

Join a rapidly growing venture-backed firm as a Marketing Manager (Systems & Platforms). In this role, you will own and optimize the complete martech stack, manage the technical health of all website properties, architect and maintain data flows, design and execute A/B testing programs, and partner with product, growth, and engineering teams. You will also drive SEO and LLM optimization to ensure the company reaches high-net-worth individuals and top advisors.

• Optimizing the complete martech stack, managing the technical health of website properties, and architecting data flows and integrations between data lakes and martech tools.
• Designing and executing A/B testing programs across web, email, and campaigns, and building an experimentation culture that compounds marketing ROI.
• Partnering with product, growth, and engineering teams to ensure marketing technology is a competitive advantage, and rapidly building and iterating marketing landing pages.
• Certifications in Google Analytics, GTM, HubSpot, or Salesforce
• Strong technical chops: HTML, CSS, React, JavaScript, API integrations, SQL for analytics, and comfort with AWS products
• Experience managing complex, integrated martech stacks—you know how to make disparate tools play nice
• Webflow expert (or similar CMS platforms like Contentful or WordPress) with experience building, scaling, and optimizing sites end-to-end. Experience managing a large portfolio of related but distinct sites, such as hundreds of microsite experiences, is a strong plus
• Proven track record optimizing Core Web Vitals, page load times (you know the material difference between FCP, LCP and CLS), and overall site performance
• 5-7+ years in marketing operations, martech, or growth engineering—preferably in fintech, financial services, or high-growth B2B SaaS
• Strong SEO, AIO and Local SEO (GMB) experience and expertise leveraging on-page, off-page, schema and best practices to deliver a meaningful result
• Excellent communication skills—you can translate technical complexity into plain English for non-technical teammates
• Deep expertise with modern martech: Google Analytics 4, GTM, Zapier, AppsFlyer, Braze (or similar), Search Console, Salesforce/HubSpot, testing platforms like Optimizely and measurement platforms like CrazyEgg
• Strong project management instincts with ability to juggle multiple stakeholders and competing priorities
• Experience with data warehousing (Snowflake, BigQuery) and BI tools (Looker, Tableau)
• Understanding of privacy regulations (GDPR, CCPA) and consent management
• Familiarity with React, TypeScript, and modern JavaScript frameworks
• Background in growth marketing, conversion rate optimization, or growth engineering
• Experience in wealth management, financial services, or highly-regulated industries