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Content Specialist Associate

Roku · New York, United States

External listingfull-time10 days ago

About The Role

Join Roku's Content team as a Content Specialist Associate. In this role, you will drive content scheduling, planning, and strategy for VOD, FAST, and Sponsorship Products across our subscription and ad-supported services. You will serve as the primary point of contact between content and our Ad Sales and Sponsorship teams, and you will be the content expert, understanding the slate, calendar, and performance of our titles. This is not a sales role, but rather a role for a content person fluent enough in the ad-sales world to speak with authority to both sides of the table. You will also have the opportunity to participate in broader team initiatives as needed.

  • Contribuer à la définition de la stratégie de contenu pour les produits sponsorisés, VOD et FAST.
  • Optimiser les collections de contenu en fonction des retours du marché publicitaire et articuler pourquoi les titres/collections sont attrayants.
  • Maintenir les trackers de contenu et les calendriers orientés vers les ventes, et identifier et signaler les tendances du marché.
  • Collaborative mentality; ability to build trust and co-create with individuals with different viewpoints
  • Bachelor’s degree (required)
  • Strong cross-functional communication skills – juggle multiple stakeholders
  • Data-driven approach to problem solving; grounded in analytical rigor, creativity & business acumen
  • Detail oriented with solid organizational skills
  • Working knowledge of how ad sales and sponsorships deals get built (packaging, RFP, integrations, etc)
  • Proficient in Microsoft Office suite, especially PowerPoint and Excel, as well as understanding of analytics dashboards such as Looker, knowledge of AirTable and Salesforce a plus
  • 1-3 years of relevant experience in content strategy or a similar content-adjacent role at a streaming, media or entertainment company
  • Passion for video content and familiarity with the streaming media landscape, including SVOD/AVOD/FAST models and entertainment and sports more broadly
  • Team-first mindset: flexibility to lead or support—no job too big or too small
  • Experience with analytics and sales tools
  • Proven ability to anticipate and respond to industry shifts with strategic agility and creative solutions, leveraging data-driven insights to improve monetization
  • PM chops to stay on top of calendars, comms and deliverables
  • Ability to prioritize and manage trade-offs across multiple deliverables and evolving deadlines
  • Fluency using AI agents and smart tools to help power drafts, workflows and analysis and fluency using AI to enhance productivity, analysis and problem solving
  • Curiosity and adaptability: a growth mindset matters more than the exact right experience

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