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RO
Product Strategy & Operations Lead (Ad Performance)
Roku · Boston, United States
About The Role
Join Roku's Ad Product Strategy & Operations team as a Product Strategy & Operations Lead. In this high-visibility role, you'll drive product strategy for Roku's performance advertising portfolio, analyze systems and workflows, and partner with cross-functional teams to unblock revenue opportunities. You'll have the autonomy to make a significant impact on Roku's performance advertising platform.
- Develop and maintain product strategy for Roku's performance advertising portfolio, ensuring market dynamics, buyer needs, and business objectives are reflected in roadmaps and prioritization.
- Analyze systems, workflows, and dependencies across ad delivery, bidding, targeting, forecasting, and measurement to identify gaps and propose scalable solutions.
- Partner with Product Management, Ad Sales, Operations, and Legal to unblock revenue opportunities and scale team readiness to sell and support performance buying products by addressing compliance, operational, and go-to-market challenges.
- Experience managing performance budgets with an understanding of how decisions are made for budget and optimization
- Exceptional communication and influence skills, highly analytical, detail-oriented
- 4+ years of experience in strategy and operations, growth or performance marketing, or equivalent practical experience, ideally within digital advertising
- Demonstrated ability to shape product strategy through market analysis, competitive insights, and cross-functional alignment
- Strong experience using AI to increase productivity in research, developing presentations and briefing documents, financial analysis, and other professional tasks
- Proven track record of growth and progression in prior roles, reflecting strong performance and increasing responsibility
- Strong systems thinker with a proven ability to scale operational processes and deliver measurable business outcomes
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